Key skills
RAnalyticsCRMCommunication
About this role
Role Overview
- Develop, evolve and standardize the brand identity and the identity of its products;
- Support the creation and review of copy and communications (website, blog, social media and other channels), ensuring brand consistency and unity;
- Ensure correct execution of brand positioning, making sure the value proposition is applied across all company touchpoints;
- Act as a point of contact and promoter of the brand strategy across all areas, ensuring consistency across different brand expressions, sub-brands and products;
- Plan communications considering the customer journey, channels and business objectives;
- Lead end-to-end campaign management, including:
- Interface with agencies (external and/or in-house)
- Creation of briefs and conducting debriefs
- Definition of timelines
- Validation of creative concepts
- Oversight of production and media (online and offline)
- Management of influencers and partners
- Internal marketing (employee engagement) activities
- Budget control
- Performance and results analysis
- Ensure execution of 360° communications, integrating areas such as CRM, press relations, trade marketing, social media, blog, website and media;
- Monitor and analyze campaign performance, proposing strategic adjustments;
- Identify opportunities in new channels;
- Optimize campaigns through budget allocation and strategic structuring;
- Track brand, acquisition and relationship KPIs;
- Develop performance reports and executive presentations;
- Build relationships with external partners and internal teams, promoting alignment and knowledge sharing;
- Develop and participate in special projects (e.g., referral programs), focused on acquisition and engagement;
- Ensure timelines and deliverables are met.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications or related fields;
- Prior experience in Marketing (generalist profile), with hands-on experience in branding, campaigns, communications or digital marketing;
- Practical knowledge of digital marketing tools and data analysis (e.g., Google Analytics, media platforms, social networks and performance reporting);
- Strong communication skills, organization and ability to work collaboratively across different areas;
- Analytical profile with interest in technical development and growth in Branding;
- Ability to work in a dynamic environment, handling multiple demands and continuous learning;
- Experience in B2B and technology will be considered a plus.
Benefits
- Flexible benefit/meal voucher: R$ 45.00 per working day
- Home office allowance
- Need to work on-site? We provide commuter subsidy (vale-transporte). For those arriving by train/metro, we offer a shuttle from the station to the office
- Bradesco health plan
- Amil Dental dental plan
- Pharmacy assistance
- Childcare assistance
- Birthday day off so you can celebrate as you wish!
- Partner apps for accredited gyms to support physical health and wellbeing
- Partnerships with online therapy and meditation platforms to support mental health
- Partnership with SESC
- Credencial Plena
- Exclusive discounts at top universities and educational institutions for undergraduate, graduate and MBA courses, plus free access to Omie Academy for employees
- Partnership with in-company English courses
- Insurance discount program
- Swile Shop: platform for exclusive discounts
- Partnership with Dell
- PPRL (profit-sharing program)
- Travel benefits
- Life insurance