Event Content Strategy Manager

Role Overview

• Own the content development and execution for Panorama’s events across industry conferences, customer meet-ups, virtual events/webinars, as well as for other thought leadership content and presentation opportunities, ensuring alignment with brand, pipeline, and revenue goals
• Develop high-quality presentation content and keynotes that advance Panorama’s priorities, campaigns, and thought leadership strategy
• Manage conference speaking proposals, including developing session titles, abstracts, learning objectives, and supporting materials
• Tailor content strategy to the specific audience at each conference or event—recognizing, for example, that what resonates with a room of superintendents and state chiefs differs meaningfully from what lands with district curriculum leaders
• Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching
• Work hand-in-hand with the Event Marketing team to coordinate on speaking submissions and presentations, timelines, and event logistics—developing shared rhythms and staying ahead of the events calendar
• Partner with Product Marketing, Customer Marketing, and customer-facing teams to source stories and customer narratives, and align content to broader marketing objectives and/or product launches
• Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas, translating their expertise into polished, engaging event content
• Establish scalable event content templates and best practices to drive efficiency and strengthen consistency across events
• Develop streamlined processes and SLAs for content development, review cycles, and approvals to create clarity for stakeholders and protect quality at every stage
• Uphold high standards for narrative cohesion, audience relevance, and visual quality
• Evaluate event content performance and gather feedback to continuously improve programming

Requirements

• 5+ years of experience in event content development, content marketing, or a related field
• Deep familiarity with K-12 education; experience working in education at the school, district, or state level strongly preferred—this context is essential to developing content that genuinely resonates with the leaders we serve
• Exceptional writing and editing skills, with a portfolio that demonstrates polished presentation content across formats (webinars, workshops, executive keynotes, conference sessions). Please share presentation samples in the application.
• A strong point of view on storytelling and the ability to craft clear, compelling narratives that resonate with education leaders and educators
• Strong visual storytelling instincts, with experience shaping slide design and partnering with designers to create clean, impactful presentations
• Experience sourcing, preparing, and managing internal and external speakers, including customers
• Comfortable working directly with senior leaders and executives with strong presence and professional judgment
• Receptive to feedback and able to iterate quickly; you take direction well, incorporate input without ego, and produce stronger work because of it
• Outstanding organization and project management skills; experience managing multiple content workstreams, deadlines, and stakeholders in a fast-moving environment
• Familiar with and actively using AI tools to support content and presentation development
• Strategic mindset with the ability to connect content decisions to brand awareness, pipeline, and revenue goals
• Track record of effective cross-functional collaboration

Benefits

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop