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Senior Content Analyst – SEO/GEO at LWSA | JobVerse
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Senior Content Analyst – SEO/GEO
LWSA
Remote
Website
LinkedIn
Senior Content Analyst – SEO/GEO
Brazil
Full Time
1 day ago
No Sponsorship
Apply Now
Key skills
WordPress
AI
Generative AI
Analytics
Looker
Sales
About this role
Role Overview
Define and evolve the content strategy with a focus on organic acquisition, authority and conversion;
Lead the management and development of Locaweb and KingHost blogs, ensuring strategic consistency and performance;
Map opportunities based on keywords, search intent and user behavior;
Analyze competitors (SERP + generative AI) to identify gaps and strategic differentiators;
Ensure alignment between content, the sales funnel and business objectives;
Ensure all content (new and existing) is optimized for:
SEO on-page (title, meta description, headings, internal linking, etc.);
User experience (scannability, clarity, retention);
GEO/AI (structure for machine reading and generative engines);
Structure content in formats optimized for AI (lists, FAQs, tables, direct answers);
Lead content refresh initiatives to recover rankings;
Ensure application of E-E-A-T best practices (experience, expertise, authoritativeness and trustworthiness);
Manage the editorial calendar and the blogs’ production pipeline (internal teams and agencies);
Prepare and validate strategic briefs;
Conduct critical reviews focused on performance and retention;
Lead the content strategy for rich assets (e-books, calculators, templates and whitepapers) focused on mid
and bottom-funnel conversion;
Ensure consistency of language, branding and product positioning;
Work closely with Product, Technical SEO and Technology teams for continuous improvement;
Monitor and analyze content KPIs:
Organic traffic, rankings and clicks;
Engagement and retention;
Conversion and CTA performance;
Technical SEO indicators;
Generate reports and actionable insights for strategy evolution;
Monitor presence in AI-generated answers and test optimizations for that channel;
Support content distribution strategies (email, social, partnerships, backlinks);
Identify opportunities for amplification and content repurposing.
Requirements
Solid experience in content strategy and SEO (mid to senior level);
Proficiency in on-page SEO, keyword research and SERP analysis;
Experience with tools such as Semrush, Google Analytics, Search Console and Looker Studio;
Strong analytical skills and data-driven mindset;
Excellent writing skills and critical eye for content review;
Knowledge of inbound marketing, the sales funnel and user journey;
Experience managing content in CMS platforms (e.g., WordPress);
Ability to organize, prioritize and manage multiple demands.
Tech Stack
WordPress
Benefits
Health plan;
Dental plan;
Transport voucher or free parking;
Free shuttle service from João Dias terminal to Locaweb;
Meal/food allowance;
Childcare assistance;
Life insurance;
Gympass;
Vacation & additional benefits;
Unlimited coffee;
On-site massage and workplace exercise sessions;
Relaxation room with TV, pool table, card games, table tennis, video games and bean bags;
Day off;
Annual performance bonus (PPR);
Wellness and quality-of-life program;
Partnerships with educational and leisure institutions;
Apply Now
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