Key skills
WordPressAIGenerative AIAnalyticsLookerSales
About this role
Role Overview
- Define and evolve the content strategy with a focus on organic acquisition, authority and conversion;
- Lead the management and development of Locaweb and KingHost blogs, ensuring strategic consistency and performance;
- Map opportunities based on keywords, search intent and user behavior;
- Analyze competitors (SERP + generative AI) to identify gaps and strategic differentiators;
- Ensure alignment between content, the sales funnel and business objectives;
- Ensure all content (new and existing) is optimized for:
- SEO on-page (title, meta description, headings, internal linking, etc.);
- User experience (scannability, clarity, retention);
- GEO/AI (structure for machine reading and generative engines);
- Structure content in formats optimized for AI (lists, FAQs, tables, direct answers);
- Lead content refresh initiatives to recover rankings;
- Ensure application of E-E-A-T best practices (experience, expertise, authoritativeness and trustworthiness);
- Manage the editorial calendar and the blogs’ production pipeline (internal teams and agencies);
- Prepare and validate strategic briefs;
- Conduct critical reviews focused on performance and retention;
- Lead the content strategy for rich assets (e-books, calculators, templates and whitepapers) focused on mid
- and bottom-funnel conversion;
- Ensure consistency of language, branding and product positioning;
- Work closely with Product, Technical SEO and Technology teams for continuous improvement;
- Monitor and analyze content KPIs:
- Organic traffic, rankings and clicks;
- Engagement and retention;
- Conversion and CTA performance;
- Technical SEO indicators;
- Generate reports and actionable insights for strategy evolution;
- Monitor presence in AI-generated answers and test optimizations for that channel;
- Support content distribution strategies (email, social, partnerships, backlinks);
- Identify opportunities for amplification and content repurposing.
Requirements
- Solid experience in content strategy and SEO (mid to senior level);
- Proficiency in on-page SEO, keyword research and SERP analysis;
- Experience with tools such as Semrush, Google Analytics, Search Console and Looker Studio;
- Strong analytical skills and data-driven mindset;
- Excellent writing skills and critical eye for content review;
- Knowledge of inbound marketing, the sales funnel and user journey;
- Experience managing content in CMS platforms (e.g., WordPress);
- Ability to organize, prioritize and manage multiple demands.
Tech Stack
- WordPress
Benefits
- Health plan;
- Dental plan;
- Transport voucher or free parking;
- Free shuttle service from João Dias terminal to Locaweb;
- Meal/food allowance;
- Childcare assistance;
- Life insurance;
- Gympass;
- Vacation & additional benefits;
- Unlimited coffee;
- On-site massage and workplace exercise sessions;
- Relaxation room with TV, pool table, card games, table tennis, video games and bean bags;
- Day off;
- Annual performance bonus (PPR);
- Wellness and quality-of-life program;
- Partnerships with educational and leisure institutions;