Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
Run a referral motion that turns agency partners into a consistent source of net new brand pipeline