Orchestrate the customer journey and ensure brand consistency across multiple channels.
Plan and organize the monthly promotional calendar for the e-commerce site.
Support the development of offers and seasonal campaigns.
Ensure coherence across paid media, website, and communications.
Create and coordinate briefs for design and content.
Align visual identity and strategy for each promotional action.
Coordinate and monitor email marketing sends.
Design automation flows and base segmentation.
Work closely with the paid traffic team (Meta and Google).
Ensure alignment between investment and performance.
Monitor KPIs (conversion rate, ROI, ROAS, average order value).
Produce reports to support decision-making.
Collaborate with the commercial and product teams.
Connect marketing strategies to sales goals.
Develop influencer and UGC strategies.
Manage social media channels.
Create marketing strategies focused on engagement and conversion.

Relevant experience in digital marketing and e-commerce, preferably in the retail or luxury segments.
Strong proficiency in planning and executing promotional and seasonal campaigns.
Familiarity with Google Ads, Meta Ads, CRM tools, and email marketing automation platforms.
Ability to interpret data and strong organizational skills to manage multiple simultaneous campaigns.
Ability to translate strategies into clear briefs for designers and copywriters.
Previous experience with specific e-commerce platforms and advanced automation tools.

Digital Marketing Analyst

Key skills