Lead Canadian New Product Initiative (NPI) planning and product launch execution
Evaluate and recommend new products for the Henry Schein Products portfolio
Conduct market, sales, and margin analysis to identify growth opportunities
Develop product positioning and promotional strategies
Support sales and marketing teams with product messaging, training, and campaign tools
Set SKU and product family pricing strategies to optimize margin and growth
Partner cross-functionally with Sales, Marketing, Purchasing, and Vendor partners
Drive sales enablement initiatives to support revenue growth and market share expansion
Support events focused on HSP with product recommendations and collateral development
Support and participate in National trade shows representing HSP and occasional dental fests.

3–5 years of relevant experience in a corporate, matrixed environment
Background in product marketing, category management, or similar commercial role
Post-secondary education in Marketing, Business, or Finance
Strong analytical skills with experience in Excel-based reporting and data analysis
Financial acumen with understanding of pricing, margins, and product performance
Excellent communication and cross-functional collaboration skills
Strong attention to detail with ability to manage multiple priorities
Experience in healthcare, distribution, or B2B product environments is an asset
Advanced to expert Proficiency in Microsoft Office (Excel, PowerPoint, Word, Teams)

Product Marketing Specialist

Key skills