Understand and manage the communication journey of users on our platforms;
Implement improvements to existing communication flows and relationship journeys, and to departmental processes;
Manage the calendar of one-off/occasional communications;
Monitor and report on the performance of executed actions;
Identify new communication opportunities through analysis of user behavior patterns;
Channel management (email marketing, push, webpush, WhatsApp, in-app/in-browser communication, among others);
Understand the conversion funnel and user pain points to effectively design communications that smooth navigation from acquisition to conversion;
Create automated, personalized, and scalable communications;
Actively participate in defining communication strategies for campaigns;
Maintain a strong sense of how we deliver value to our users and how we can help OLX deliver that value increasingly and more effectively.

Previous experience in CRM or marketing roles;
Experience with tools for creating, executing, and managing marketing campaigns such as Salesforce Marketing Cloud, Braze, or similar platforms;
Ability to plan and manage CRM campaigns in an organized manner;
Experience analyzing KPIs in the digital market;
Proficiency with Microsoft Office (intermediate Excel);
Experience managing stakeholder relationships to identify opportunities to improve metrics, request creative assets, and source other content for communications;
Desirable: knowledge of HTML;
Analytical mindset and strong problem-solving skills;
Bachelor's degree in Administration, Business, Marketing, Engineering, or related fields.

CRM Analyst – Mid Level (B2B)

Key skills