Senior Director, Sports & Brand Partner Marketing

Role Overview

• Own the comprehensive sports and brand partner marketing strategy, aligned to company growth goals and long‑range plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
• Define tiered partner frameworks, value propositions, and go‑to‑market strategies, clarifying investment levels, benefits, and expectations for each tier.
• Build, lead, and develop a high‑performing Sports & Brand Partner Marketing team, fostering a collaborative, accountable culture with clear ownership, career paths, and development plans.
• Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.
• Act as a strategic thought partner to the CMO, Chief Commercial Officer, and other executives on where and how sports and partnerships show up in our brand and growth strategy.
• Develop and lead sports‑led brand marketing initiatives and experiential activations that elevate Oura’s brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
• Lead Oura’s sports marketing strategy, starting with our roles as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with Brand and Creative teams.
• Translate complex sports sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear, prioritized activation roadmaps that balance brand elevation, performance, and operational reality.
• Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Oura’s leadership in sleep, recovery, readiness, and long‑term wellbeing for elite athletes and everyday members alike.
• Define and uphold criteria for brand‑right partnerships, ensuring alignment with Oura’s positioning, cultural relevance, and long‑term brand strategy; influence target selection in collaboration with executive stakeholders.
• Lead the development of integrated co‑marketing strategies with brand partners in close partnership with Brand, Creative, Product, and Commercial teams, translating partner assets into cohesive storytelling across paid, owned, earned, retail, and partner channels.
• Build and own measurement frameworks for Oura360 (e.g., awareness, attach rate, utilization, retention, incremental revenue, and—where appropriate—health outcomes) and use insights to refine strategy, creative, and channel mix.

Requirements

• 12–15+ years of experience in partner marketing, channel marketing, brand marketing, and/or sports/sponsorship marketing roles in high‑growth B2C or B2B2C tech, digital health, or consumer brands, including time working with or within global sports ecosystems.
• Proven experience building and leading partnership and sports marketing strategies from the ground up and driving measurable impact on brand, membership growth, and revenue (e.g., major sponsorships, hardware/platform partnerships, or ecosystem programs similar to Oura360).
• Demonstrated success managing senior‑level relationships with partners (CMO/VP/Head‑level), including joint business planning, complex negotiations, and renewal/expansion decisions.
• Strong leadership skills with experience managing and scaling teams and leading cross‑functional programs that span Commercial, Marketing, Product, Science/Clinical, Legal, and Finance.
• Deep experience driving multi‑channel campaigns across paid, owned, earned, experiential, and partner channels, and optimizing based on clear performance and brand metrics.
• A data‑driven approach to measuring marketing impact and optimizing performance, with comfort building dashboards and decision frameworks that balance brand and performance outcomes.
• Experience designing or running intake/prioritization processes for marketing or partnership requests, including making and communicating tradeoffs across a complex stakeholder set.
• Comfort operating in a fast‑paced, high‑growth, global environment with evolving priorities and multiple time zones.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave