Director, Performance Marketing

Role Overview

• Define and lead the global performance marketing and acquisition strategy for CAP, integrating SEO, paid search, paid social, and web experience optimization to drive measurable growth outcomes.
• Own SEO and answer engine optimization (AEO) strategy, including technical SEO, content architecture, structured data, and readiness for AI-driven discovery platforms.
• Lead paid search and paid social strategy and execution across Google, Bing, and LinkedIn, ensuring brand-safe, compliant, and efficient campaigns aligned to business priorities.
• Oversee content performance across organic and paid channels, ensuring investments align to buyer intent, regulatory constraints, and downstream pipeline influence.
• Establish performance measurement frameworks and executive-level reporting that reflect cross-channel influence, attribution accuracy, and long-term business impact.
• Build and mentor a high-performing, multidisciplinary team across SEO, paid search, and paid social, fostering a culture of rigor, experimentation, and continuous optimization.

Requirements

• Extensive leadership experience in performance marketing, digital acquisition, or growth roles within B2B financial services, fintech, SaaS, or similarly regulated industries.
• Demonstrated success in owning both organic and paid growth strategies, including SEO/AEO, paid search, and paid social, with accountability for measurable business outcomes.
• Deep expertise in search-driven discoverability, technical SEO, content architecture, and emerging AI/LLM-driven answer engines.
• Strong paid media leadership experience, including budgeting, forecasting, and optimization at scale across Google, Bing, and LinkedIn.
• Track record of operating effectively within large, matrixed enterprise environments with legal, compliance, and governance requirements.
• Exceptional communication skills with the ability to influence senior stakeholders and lead cross-functional initiatives across global teams.
• Advanced degree (e.g., MBA) or equivalent senior leadership training (preferred).
• Experience establishing governance frameworks for SEO, paid media, content quality, compliance, and emerging channels (preferred).
• Proven ability to drive growth in fast-moving environments where customer expectations and digital landscapes evolve rapidly (preferred).

Benefits

• 401(k) program with 6% employer match
• Employee Stock Purchase Program with 15% discount
• Student loan repayment program up to $10k
• Company paid life and disability plans
• Generous paid time off
• Comprehensive medical, dental and vision coverage
• Health spending account with employer contribution
• Paid flex days to support mental wellbeing
• Gym membership discounts
• Hybrid home/office schedule (for most positions)
• Paid parental leave
• Fertility benefits
• Paid bereavement leave
• Company gift matching program
• Employee resource groups
• Paid volunteer days
• Education Assistance Program
• Robust job skills training
• Professional development opportunities