Growth & Communication Specialist – B2C, Italy
Málaga, Andalusia, Spain
Full Time
2 weeks ago
No Sponsorship
Key skills
Analytics
About this role
Role Overview
- Plan, execute, and optimize paid acquisition campaigns for the Italian market
- Manage external partners such as ads comparison sites and affiliate networks
- Work hands-on with Google Ads and/or TikTok Ads
- Monitor and improve core performance metrics: CAC, CPA, ROAS
- Analyze the full funnel and identify conversion drop-offs
- Run basic A/B tests on creatives, audiences, and messaging
- Manage and own website content and review analytics to improve performance
- Translate data into clear insights and concrete optimization actions
- Own campaign performance and reporting end-to-end for Italy
Requirements
- 2–4 years of experience in growth, performance, or digital marketing
- Hands-on experience managing campaigns directly (not only supporting)
- Strong understanding of B2C performance marketing and funnel logic
- Comfort working daily with dashboards, metrics, and numbers
- Ability to clearly explain results, learnings, and trade-offs
- Strong understanding of banking consumers and digital behavior
- Fluent English and Spanish (written and spoken)
- Italian is a nice to have
Benefits
- Clear ownership of growth for the Italian market
- Direct impact on business performance and efficiency
- International, collaborative environment with short decision paths
- Strong learning and development opportunities
- Exposure to digital banking and regulated markets
- Hybrid working model and competitive compensation
- Culture focused on clarity, ownership, and continuous improvement