Global Growth & Media Director

Role Overview

• You define and own the full-funnel media strategy
• You translate business goals into clear media investment logic
• You drive the shift to omnichannel (incl. TV, OOH, retail media)
• You balance short-term performance with long-term brand building
• You own testing, experimentation, and scaling frameworks
• You own and steer the agency ecosystem end-to-end
• You set KPIs, expectations, and governance frameworks
• You challenge agencies with strong commercial judgment
• You lead planning cycles, QBRs, and performance reviews
• You ensure transparency across markets and channels
• You scale influencer marketing into a core growth driver
• You expand reach and impact within the total media system
• You connect influencer output to paid media and testing loops
• You design market-specific growth strategies
• You define channel mix and investment sequencing
• You evaluate and deploy offline media where needed
• You balance awareness and performance by market phase
• You ensure scalable frameworks across markets
• You lead market entry and scaling across regions
• You define DTC, retail, and awareness investment strategy
• You decide when and how to use mass media
• You build repeatable, scalable expansion frameworks
• You own media budget allocation
• You drive growth based on business KPIs (NOI, contribution)
• You establish clear performance reporting
• You optimize resource allocation based on impact
• You lead the media agency relationship
• You act as central interface across all marketing and commercial teams
• You build and develop a high-performing team
• You drive alignment in a complex environment
• You act as senior decision-maker for growth topics

Requirements

• You bring 10+ years of experience in media and growth, including performance marketing
• You have owned large-scale media budgets with revenue accountability
• You have scaled media in high-growth DTC/Ecommerce environments
• You bring international expansion and market entry experience
• You understand both performance marketing and mass media
• You have experience with influencer or community-led brands (plus)
• You think in revenue, contribution, and customer acquisition — not just CAC/ROAS
• You understand omnichannel systems across digital, influencer, retail, and offline
• You bring strong analytical skills in measurement and attribution (MMM, MTA)
• You lead confidently across senior stakeholders
• You execute fast, prioritize impact, and handle ambiguity well.

Benefits

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• Corporate benefits
• 28 days vacation/year
• and much more