Own the production of retention initiatives by project-managing, building, and scheduling email campaigns and automated flows in the ESP
Maintain monthly content calendars, write error-free on-brand copy, and run thorough QA across logic and assets
Coordinate with design to translate briefs into on-time campaign deliverables
Partner with account/strategy to support Email & SMS services, contribute to revenue-oriented retention plans, and assist with reporting
Create segmentation and workflow structures that keep programs accurate, discoverable, and performance-ready.

2+ years in retention marketing (email/SMS/loyalty) with hands-on execution.
ESP experience (Klaviyo required); comfort with WYSIWYG template editors.
HTML experience preferred (not required).
Shopify experience preferred and familiarity with apps such as Yotpo, Loyalty Lion, JustUno, or Privy.
SMS experience preferred (Klaviyo, Postscript, or Attentive).
Strong content writing skills with the ability to adapt tone and style.
Understanding of email analytics and the ability to derive insights.
Ability to distinguish and deploy campaigns vs. flows/automations effectively.
Ability to create segmented lists aligned to strategy.

Email Marketing Specialist

Key skills