Support the development and refinement of product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
Help translate complex technical capabilities into clear, compelling narratives
Contribute to pricing and packaging analysis and recommendations
Ensure messaging consistency across key assets and customer touchpoints
Support go-to-market planning and execution for product and solution launches
Help develop launch materials, messaging, and campaign inputs
Partner with Product to gather and incorporate market and customer insights
Collaborate with Demand Gen and Growth teams to support pipeline and adoption efforts
Create and maintain sales enablement materials, including pitch decks, battlecards, and product collateral
Help equip Sales and Customer Success teams with clear messaging and use cases
Support enablement sessions and training for new product launches
Build understanding of target personas, industries, and competitive landscape
Conduct research and support win/loss analysis to inform messaging and positioning
Help represent the voice of the customer through insights and feedback

3–6 years in product marketing, product marketing support, or related roles (B2B SaaS preferred)
Experience leading product launches, go-to-market efforts, and sales enablement
Exposure to working closely with cross-functional teams (Product, Sales, Marketing)
Strong written and verbal communication skills
Ability to simplify complex concepts into clear messaging
Organized and detail-oriented, with strong execution skills
Comfortable working with data, research, and customer insights
Collaborative mindset with the ability to influence without authority
Bonus Points: Experience in learning platforms, developer tools, or technical products
Familiarity with SaaS business models or product-led growth
Exposure to competitive analysis or analyst insights

Product Marketing Manager

Key skills