Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
Build and optimize audience segmentation, lead management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
comfortable working with data and analytics, and can translate insights into clear recommendations and actions
experience with experimentation frameworks and using testing to inform strategy and optimization
experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Associate Director, CRM – Martech

Key skills