Director, Analytics

Role Overview

• Support analytics strategy and insight development across communications and advertising engagements
• Work closely with account teams, media partners, senior leadership, clients, and vendors to design measurement frameworks
• Synthesize performance across activities, translating data into clear, actionable insights that inform decision-making
• Have a hands-on role in reporting, optimization, and developing analytics recommendations for a portfolio of clients
• Act as the primary point of leadership for junior team members assigned to your projects
• Ensure strong execution and consistency across project deliverables
• Demonstrate deep expertise in communications/PR/advertising analytics and measurement
• Support the development of measurement frameworks in tandem with internal and external stakeholders
• Facilitate the creation of integrated performance reporting that synthesizes results across channels and tactics
• Provide day-to-day guidance to internal teams and clients of varying seniority, translating complex analytics into compelling narratives
• Oversee Analytics team members’ project delivery, prioritization, and quality
• Collaborate cross-functionally to ensure analytics is embedded throughout planning, activation, and reporting
• Develop strategies, budgets, and tactical recommendations for paid digital media campaigns
• Clearly articulate research and analytics needs to team members and partners
• Make real-time recommendations for optimizations to ensure campaigns meet KPIs
• Participate in presentations, workshops, and strategic discussions with internal and external stakeholders

Requirements

• A Bachelor’s Degree in Marketing, Data Management, Statistics, Mathematics, or related major
• At least 5-6 years of agency and/or marketing experience in communication and advertising is a must, healthcare experience is a plus
• Highly self-motivated with the ability to work independently and identify opportunities for growth
• Strong working knowledge of digital media advertising, including social media, search, display, video, and other paid media tactics
• Creative thinker who is willing to think outside of the box and consistently look for opportunities to improve current capabilities and processes
• Advanced knowledge of analytics tools including Google Analytics, Adobe Analytics, Tableau, or other analytics/data visualization tools
• Working knowledge of social media advertising platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Reddit, and TikTok, including targeting capabilities with the ability to analyze and interpret performance across channels
• Experience with advertising outside of the US is preferred
• Experience with influencer marketing is a plus
• Data science, statistical analysis, research, or programming experience is a plus
• Excellent written and verbal communication skills
• Experience managing a team and/or workflow.

Tech Stack

• Tableau

Benefits

• Monthly cell phone reimbursement
• Flexible time off
• Sabbatical Program after 7 years of service
• 13 weeks paid Parental Leave
• Continuous learning and development through Greatest Potential Self (proprietary talent program)
• Tuition reimbursement programs
• In-house 1:1 coaching with access to talent and productivity-based assessments
• Generous referral bonus
• Medical concierge service to assist with scheduling appointments
• Thorough onboarding including accessible conversations with leadership
• 401k with company match and 1:1 Financial Coaching and Education
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.