Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
Monitor brand, vendor, competitor, & influencer conversations utilizing QVC's social listening tools; Translate social listening insights into active community engagement, including thoughtful responses in comments, DMs, and across brand touchpoints
Identify and act on cultural moments, trends, and emerging social behaviors (e.g., trending audio, formats, and conversations) to inform timely, relevant content opportunities
Develop engaging, on-trend & consistent campaigns to align with QVC's priorities & promotions
Responsible for daily posting and creation of content across QVC's social platforms
Maintain social media/editorial content calendar
Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
Provide direction and feedback on our static image and video content strategy
Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities

BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
Digital native with strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing
Experience with Meta Business Suite preferred
Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
Experience with photography & photo editing software (Adobe Photoshop, etc.), videography & video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
Social content creator (on-camera and off)
a plus!

Social Media Strategist

Key skills