Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy, and ensure alignment with business objectives.
Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints.
Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.
Serve as the primary liaison for the digital advertising product and initiatives focused on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams.
Define and monitor success metrics for ad performance; improve instrumentation of, and leverage analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.

3+ years of experience in product management, ideally within Ad Tech, digital media platforms, or health tech environments.
Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.
Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.
Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.

Product Manager, Ad Tech DOOH, Direct & Programmatic

Key skills