Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
Develop and manage off-page SEO strategies, including link building and backlink acquisition
Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada

Marketing Support

Collaborate with the marketing team on campaigns and initiatives
Maintain the CSN intranet homepage and Marketing SharePoint site
Support internal and external communications, including email campaigns
Assist with planning and execution of regional meetings and company events
Contribute ideas to improve marketing and communication strategies and processes

4–6 years of experience in a marketing-related role, with at least 2–3 years of hands-on SEO experience
Proven track record of improving organic search performance through technical, on-page, and off-page SEO strategies
Strong experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
Experience optimizing website content and structure for both search engines and users
Familiarity with local SEO and multi-location business optimization
Knowledge and experience using AI tools
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

What We Offer

SEO Specialist

Key skills