Orchestrate the customer journey and ensure brand consistency across multiple channels
Plan and organize the monthly promotional calendar for the e-commerce site
Support the creation of offers and seasonal campaigns
Ensure consistency between media, website, and communications
Create and coordinate briefs for design and content
Align visual identity and strategy for each promotional action
Coordinate and monitor email marketing sends
Set up automation flows and audience/database segmentation
Work closely with the paid traffic team (Meta and Google)
Ensure alignment between investment and performance
KPI analysis
Monitor KPIs (conversion rate, ROI, ROAS, average order value)
Generate reports to support decision-making
Collaborate with the commercial and product teams
Connect marketing strategies to sales targets
Develop influencer and UGC strategies
Manage social media

Reside within 80 km of Pomerode, SC (Brazil)
Balance between creativity and a focus on analytical results
Preferred experience in digital marketing and e-commerce, ideally in retail or luxury segments
Strong skills in planning and executing promotional and seasonal campaigns
Familiarity with Google Ads, Meta Ads, CRM tools, and email marketing automation platforms
Ability to interpret data and strong organizational skills to manage multiple campaigns simultaneously
Ability to translate strategies into clear briefs for designers and copywriters
Previous experience with specific e-commerce platforms and advanced automation tools is a plus

Remote work, with availability for occasional in-person meetings
Opportunity to develop marketing strategies focused on engagement and conversion

Digital Marketing Analyst

Key skills