Successfully collaborate across stakeholder teams.
Work directly with agency partners to review and translate media optimization reporting to business objectives.
Support the implementation of the newly created media measurement framework.
Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes.
Support integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights that are audience-led and consider site and creative performance.
Partner closely with analytics 3rd party providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey.
Supports media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally.
Develop deep understanding of Pfizer Primary Care brands of ownership, in an effort to orchestrate the optimal media and audience strategies.
Build dashboard and data visualizations with clean and clear storytelling.
Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.

Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
5+ years Marketing or Media experience in a professional environment strongly preferred
Knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
We look for prior experience in media analytics, especially digital media
Understanding of media data KPI calculations & definitions
Understanding of data-driven media planning and buying approaches
Experience in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
Experience translating data insights into actionable recommendations for executive decision-making
Proven ability to work collaboratively across multiple teams
Exceptional interpersonal skills and mastery of working in a matrixed environment
Strong writing, presentation and influencing skills
Excellent communication skills; can articulate complex concepts to a diverse audience
Creative, innovative problem solver who leads with insights derived from data

401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage

Manager, Media Measurement and Optimization

Key skills