The Country Design Lead will join the International Content Team focused on delivering content that is truly local at scale.
Responsible for driving the creative execution of content for the Pakistan market, translating strategy into high-performing outputs.
Works in close partnership with the Country Manager, Country Content Strategy Lead, and cross-functional stakeholders.
Leads the creation and curation of locally relevant content across graphics, photos, and video for various platforms.
Leverages AI to accelerate production and continuously improve quality and performance through rapid iteration.
Operates with high ownership and autonomy while collaborating across multiple teams, functions, and time zones.

A Bachelor’s degree in Design, Marketing, Communications, or a related field
Proven experience in creative leadership roles, ideally with international, regional, or market-level remit
A strong portfolio showcasing exceptional design work and content campaigns that reflect cultural resonance and local user needs
Experience collaborating with cross-functional teams (SEO, Growth, Marketing, Product)
Excellent communication, stakeholder management, and storytelling skills
A results-focused mindset, balancing creative innovation with business and user goals
Experience managing freelancers and/or creators, with a focus on quality and alignment
Comfort working in a fast-paced, evolving environment with an experimentation mindset
Fluent in Urdu and English

Creative Lead

Key skills