Head of Sales, Mental Wellbeing

Role Overview

• Develop and execute RFL’s growth strategy, including target segments, market opportunities, and competitive positioning.
• Translate market, client, and performance insights into clear strategic priorities and growth initiatives.
• Partner with sales and consulting teams to accelerate pipeline growth and influence large, complex opportunities.
• Support finalist presentations and key pursuits with compelling value stories, outcomes data, and differentiation.
• Equip field teams with clear messaging, tools, and enablement assets.
• Serve as a visible representative of RFL to employer consultants, brokers, and strategic partners.
• Participate in finalist meetings, key client engagements, and industry conferences to elevate RFL’s credibility and market presence.
• Build trusted relationships that shape perception, influence buying decisions, and surface emerging market needs.
• Inform product, clinical, and experience roadmaps by translating customer needs and market trends into actionable innovation priorities.
• Partner with internal teams to ensure RFL evolves in alignment with enterprise wellbeing strategies and client expectations.
• Build strong internal partnerships across employer, health plan, and specialty segments to ensure RFL’s value proposition is consistently understood and embedded.
• Align RFL positioning with broader Aetna and CVS Health solutions to drive integrated growth.
• Lead and influence across product, clinical, operations, marketing, analytics, and sales through clear governance and accountability.
• Drive alignment on priorities, investments, and execution progress.

Requirements

• 10+ years of experience in healthcare, wellbeing, behavioral health, or related enterprise solutions.
• Demonstrated success driving growth strategy, sales enablement, or general management of complex products or services.
• Experience working with large employers, consultants, or health plans.
• Strong executive presence with the ability to influence internal and external stakeholders.
• Proven ability to lead cross‑functionally in a matrixed environment.
• Background in strategy, product leadership, sales leadership, or P&L‑adjacent roles (preferred)
• Experience representing solutions at finalist meetings or industry conferences (preferred)
• Bachelor's Degree or equivalent work experience (education)

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources, based on eligibility