Leading a team that develops, plans, implements, and evaluates sales and/or business development marketing strategies
Define audience-appropriate tactics and distribution channels for Prime's clients and/or members
Provide an integrated and strategic approach to marketing and communications planning
Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences
Lead the planning, implementation, and evaluation of strategic sales, product or consumer communication campaigns/plans and materials
Provide writing/editorial expertise in support of driving key messaging and marketing objectives
Oversee the prioritization of strategic and department level initiatives and projects
Manage staffing, performance and development, and consistently demonstrate Prime's leadership expectations during interactions

Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
8 years of work experience in marketing, with focus on product marketing or new business development
5 years of leadership/people management experience
Must be eligible to work in the United States without need for work visa or residency sponsorship
Proven track record of leadership capabilities including building morale, developing people and creating positive team dynamics
Ability to manage multiple, complex projects simultaneously through ongoing change, without compromising quality
Brand development and positioning experience

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail

Director, Marketing – Health Plans, Government Programs

Key skills