Lead Product Owner, Retention Marketing

Role Overview

• Identify how Member Engagement Marketing will develop and influence member-centric strategies
• Define pod-level strategy for engagement or retention campaigns
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR)
• Own the learning agenda—developing hypotheses, running experiments, applying insights to optimize campaign performance
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives)
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration
• Collaborate with product, analytics, and channel teams to embed NBA logic and personalization

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience
• 5+ years of experience in lifecycle, onboarding, or customer engagement marketing
• 2+ years of experience leading agile teams or cross-functional pods
• Strong understanding of omni-channel marketing and journey orchestration
• Experience with marketing automation platforms and CRM tools
• Excellent facilitation, prioritization, and problem-solving skills.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance and many other opportunities