Lead, Clinical Marketing

Role Overview

• Lead day-to-day execution of the member-focused clinical engagement campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
• Act as the primary Marketing partner for clinical and select quality program owners by gathering requirements, aligning on goals, and converting business needs into actionable marketing plans and campaign briefs
• Collaborate with related teams to align goals, define success metrics, coordinate dependencies, and remove barriers to deliver measurable clinical results
• Coordinate with the Hive and vendor partners to develop clinical engagement campaign creative and collateral, ensuring materials are on brand, clinically accurate, accessible (e.g., health literacy), compliant, and delivered on schedule
• Ensure clinical engagement campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams to monitor performance and recommend refinements, scaling, or discontinuation based on results
• Support clinical engagement campaigns through standard enterprise ways of working, including preparation of data-backed assessments, tracking decisions/actions at governance forums, and aligning to enterprise personalization capabilities as they mature
• Coordinate across the Stars and Clinical Marketing team to align member touchpoints where appropriate to reduce abrasion and improve effectiveness
• Continuously improve member outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design

Requirements

• Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
• 5+ years of experience in marketing, consulting, program management, or related role delivering cross-functional work in a matrixed environment
• Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
• Demonstrated ability to drive cross-functional initiatives from intake and planning through execution and measurement
• Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
• Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
• Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
• Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• many other opportunities