Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
Act as the primary Marketing partner for Stars measure and initiative owners (e.g., HEDIS, CAHPS, HOS) by gathering requirements, aligning on campaign goals, and converting business needs into actionable marketing plans and campaign briefs
Coordinate with the Hive and vendor partners to develop Stars campaign creative and collateral, ensuring materials are on brand, compliant, and delivered on schedule
Ensure Stars campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams to monitor performance and recommend refinements, scaling, or discontinuation based on results
Support Stars campaigns through new enterprise ways of working, including preparation of data-backed assessments, tracking decisions/actions at enterprise governance forums, and eventual integration with the enterprise Next Best Action (NBA) capabilities
Coordinate across the Stars and Clinical Marketing team to align member touchpoints where appropriate to reduce abrasion and improve effectiveness
Continuously improve Stars outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design

Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
5 + years of experience in marketing, consulting, program management, or related role delivering cross-functional work in a matrixed environment
Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
Demonstrated ability to drive cross-functional initiatives from intake and planning through execution and measurement
Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance
many other opportunities

Lead Stars Marketing

Key skills