Support the development and execution of product marketing and member engagement strategies for Humana's Medicaid and Healthy Horizons offerings.
Partner with Product, Brand, Compliance, Community Engagement, and other stakeholders to ensure messaging is accurate, compliant, culturally appropriate, and member-centric.
Translate marketing strategies into clear, accessible member-facing materials and digital content tailored to Medicaid audiences.
Coordinate with internal partners to deliver campaigns on time and aligned to business and market needs.
Monitor campaign performance and member engagement metrics, identifying insights to inform ongoing optimization and improvements.
Stay informed on Medicaid regulations, policy updates, and market dynamics to ensure marketing activities remain compliant and relevant.

Bachelor's degree in Marketing, Public Health, Communications, or a related field, or equivalent practical experience.
4+ years of progressive experience in healthcare marketing, with demonstrated experience supporting Medicaid, Medicare, or other government-sponsored programs.
Working knowledge of Medicaid regulations, CMS guidelines, and compliance requirements, with the ability to apply them to marketing and member communications.
Demonstrated experience developing and executing member engagement campaigns or initiatives within a regulated environment.
Proven ability to collaborate cross-functionally with Product, Compliance, Legal, Brand, and Community Engagement teams to deliver compliant, member-centric marketing.
Experience creating member-facing materials and digital content tailored to underserved or diverse populations, with a focus on clarity and accessibility.
Strong project management skills, including the ability to manage multiple priorities, timelines, and stakeholders simultaneously.

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance

Senior Associate, Medicaid Marketing Support

Key skills