Senior Professional, Wellness Marketing

Role Overview

• Support day-to-day execution of the member-focused wellness campaign lifecycle—helping translate priorities into clear briefs, timelines, and deliverables from intake through launch, measurement, and optimization
• Serve as a primary Marketing partner for wellness program owners by gathering requirements, aligning on goals, and converting business needs into actionable marketing plans and campaign briefs
• Collaborate with cross-functional teams (e.g., Go365, Human Flourishing through Health Advancement, operations, and analytics) to align goals, define success metrics, and coordinate dependencies to deliver measurable wellness engagement
• Coordinate with the Hive and vendor partners to develop wellness campaign creative and collateral, ensuring materials are on brand, accurate, accessible (e.g., health literacy), compliant, and delivered on schedule
• Help ensure wellness campaigns have defined measurement plans and a test-and-learn approach; partner with analytics teams to monitor performance and recommend refinements based on results
• Support wellness engagement work through standard enterprise ways of working, including preparing data-backed updates, tracking decisions/actions, and aligning to personalization capabilities as they mature
• Coordinate across the Stars and Clinical Marketing team (and other member engagement teams) to align touchpoints, reduce abrasion, and improve the member experience
• Continuously improve wellness outreach by identifying opportunities to strengthen targeting, messaging, channel mix, and journey design

Requirements

• Bachelor’s degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
• 3+ years of experience in marketing, communications, consulting, program management, or a related role delivering cross-functional work in a matrixed environment
• Demonstrated ability to drive work through collaboration and influence, coordinating stakeholders and supporting delivery of shared outcomes
• Ability to manage components of cross-functional initiatives from intake and planning through execution and measurement, with guidance as needed
• Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating review/approval processes
• Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
• Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
• Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• many other opportunities