Lead a team, including agency partners, responsible for developing and executing brand, advertising, creative and media strategies against business goals.
Develop, promote, and maintain the Truist brand and image both internally and externally.
Design, develop and execute advertising campaigns and marketing communications to strengthen Truist brand and image.
Establish and manage effective partnerships with external and internal partners in the business and functions.
Execute overall brand strategy, architecture, training, tools, and governance.
Translate insights into a strategic point of view to ground a team around way forward.
Infuse brand insights into the development of a superior creative strategy that is both unique and compelling.

Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training
Ten years or more related brand and advertising experience
Demonstrated contribution to marketing strategy development to solve complex problems
Experience managing large annual budgets
Sound and comprehensive understanding of business and organizational strategies and processes
Ability to lead large projects of significant complexity and notable risk exposure
Ability to influence others at senior levels to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Excellent communication and presentation skills to senior level management.

Brand and Advertising Manager

Key skills