Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
Communicate product value through storytelling — not sales-speak
Own and manage a full social content calendar end-to-end
Write on-brand captions, select thumbnails, and handle all scheduling and publishing
Maintain brand consistency and posting cadence with minimal oversight
Proactively source and build relationships with influencers, mom content creators, and UGC contributors
Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
Repurpose and organize creator content across Instagram and other channels
Lead Instagram growth through strategic content, engagement, and community building
Track performance and iterate based on what resonates with the target audience

Excellent written and spoken English — native or top-tier fluency required
Strong portfolio demonstrating end-to-end social media ownership for consumer brands
Proven ability to produce visually polished, on-brand content well beyond basic design tools
Experience managing influencer or UGC programs independently
Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting
Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar).

Brand Content & Social Media Manager

Key skills