Senior Marketing Manager

Role Overview

• Profitable Growth: Develop account relationships; identify specialty polymer and fiber opportunities in the High Performance Computing market, along with other emerging Data Infrastructure and Connectivity markets to drive market development activities and profitable growth. Drive business growth through voice of customer (VOC) and new material specifications. Support market development programs for new markets and/or penetration of existing markets to capture adjacent and/or new opportunities. Own key linkage between customer, business, and technology. Lead cross-functional teams (sales, customer service, marketing and technical functions) to accelerate and drive profitable growth with targeted accounts. Collaborate globally and across business units to achieve win-win growth.
• Customer Relationship Management: Manage strategic relationships, cultivate new alliances, and monitor competitive activity. Conduct executive marketing / sales calls to establish and maintain customer contact, identify customer needs, promote sales efforts, evaluate market trends, and develop business within target accounts and industries. Establish a linkage between the customer’s business strategy and Avient’s capabilities; develop product roadmaps for strategic accounts
• Market and Competitive Intelligence: Conduct market research and analysis to track future marketplace trends, customer needs, competitive data, as well as product / service performance and acceptability. Ability to translate customer needs collected through VOC into product solutions activity. Develop deep understanding of and share knowledge of key markets, players within these markets, target applications, requirements, trends, and needs as well as Avient’s potential.
• Innovation: Develop and implement market
• and account-specific strategies and growth plans; provide feedback on resource needs and emerging opportunities; recommend to Marketing and Product Management changes in Avient product / service offerings by evaluating product results and competitive developments.
• Strategic Planning: Support development of the strategic plan, annual operating plan and marketing plan. Implement the strategic marketing direction with plans to address industry trends, competitive positions and specialization strategy.
• Sales, Customer Support, and Training: Support the development of business unit and corporate marketing training programs.

Requirements

• Bachelor’s or master degree ideally in an engineering discipline, polymer, chemistry or related science
• 5-10 years of HPC experience with a proven track record of winning new business at the Tier 1 / OEM / End Customer
• Deep understanding and experience qualifying specialty electronic materials and solutions in the HPC market
• Knowledge of HPC value chains; especially where, how, and why materials are specified
• Highly motivated, self-starter with drive for success
• Strong customer centric attitude, business acumen and not afraid of cold calling
• Strong analytical thinking, organizational and collaboration skills
• Excellent negotiation and persuasion capabilities
• Ability to influence and communicate across all roles and levels both internally and externally
• Hands-on ability and willingness when needed