Associate Director, Social Media, Health and Education

Role Overview

• This role will collaborate with key members of the External Affairs unit to execute audience-first content and strategies for our social media properties. They will oversee the day-to-day execution of national channels, and manage integration of organizational goals into content development.
• Partner with the Director of Social Media, Health to integrate and execute education and brand-first strategies across national channels to support organizational objectives.
• Work cross-divisionally to ensure all content is easy to understand and reflects strategic initiatives.
• Stay at the forefront of platform updates and trends to ensure national social channels remain timely and relevant to audiences.
• Consult with the research team to track audience behavior and to adopt research into actionable audience development strategies.
• Translate audience trends and insights into actionable audience development strategies.
• Partner with the External Affairs Unit and other internal stakeholders to scale narratives, ideate, and drive clear, compelling, and cohesive storytelling across all social assets and campaigns that are platform and audience-first.
• Provide operational support around project management.
• Collaborate with the Manager of Social Strategy and Analytics and Director of Social Media to translate analytics into ongoing enhancements to social media strategy and tactics.
• Provide tactical support and assistance in coordinating social media work across the Politics, Campaigns, and Health Care Division.
• Share in social management, rapid response, and on-call support responsibilities of the team.
• Proactively escalate issues, observations, opportunities, and insights to the social team.

Requirements

• 4-6 years of experience in a social media or content marketing role.
• Strong understanding of the social, digital, and influencer landscape.
• 3-4 years of experience in sex education, sexuality, sexual health, and/or reproductive health
• General knowledge of internet culture, the U.S. political landscape, sexual reproductive health, pop culture, and how cultural trends can inform and inspire creative concepts.
• Ability to build and evaluate content through a racial equity framework.
• Effective presentation skills and the ability to advocate for innovative and impactful choices.
• Basic understanding of digital analytics and performance tracking.
• Ability to analyze content and translate content performance data into recommendations.
• Responsive and efficient; ability to organize and manage multiple projects, adhering to strict timelines in a fast-paced environment.
• Exceptional written and verbal communication skills
• Exceptional collaboration skills with the ability to navigate complex organizational structures and partner cross-functionally.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Professional development opportunities