Search Manager, Organic & AI Visibility – Paid Search

Role Overview

• Lead search planning and execution across SEO, AI visibility, paid search, and adjacent paid online channels for various products.
• Use intent and performance insights to identify gaps in the LLM-era buyer journey and prioritize improvements.
• Translate broader marketing and business priorities into quarterly channel plans, performance targets, and optimization roadmaps.
• Define an integrated organic and paid search approach for priority initiatives.
• Oversee day-to-day channel execution and ensure high standards across teams and agency partners.
• Own regular performance reviews across organic and paid search using various data sources to identify risks, opportunities, and actions.
• Lead, coach, and develop a small team of search specialists, setting clear priorities and performance expectations.
• Partner with various stakeholders to align plans, budgets, dependencies, and execution priorities.
• Review and expand upon current use of AI and identify practical opportunities to drive continuous adoption and improved processes.

Requirements

• Experience in search marketing with strong expertise across both organic and paid search in a B2B, software, SaaS, or technology-oriented environment.
• People-management experience leading and developing search, SEO, PPC, or related digital marketing specialists.
• Hands-on experience with GA4, Salesforce, BI or reporting tools, and performance measurement frameworks.
• Strong working knowledge of Google Ads, Microsoft Advertising, Google Analytics, Google Search Console, and common SEO and SEM platforms.
• Experience managing agencies or external vendors with clear expectations and accountability standards.
• Ability to turn performance data into actionable recommendations and channel priorities.
• Strong communication, stakeholder-management, and project-management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Practical knowledge of major LLM and AI tools relevant to marketing work, with the ability to evaluate realistic use cases and support adoption responsibly.
• Excellent written and spoken English.

Benefits

• Generous remuneration package.
• Employee Stock Purchase Plan Enrollment.
• 30 days paid annual vacation.
• An extra day off for your birthday.
• 2 additional days off for volunteering.
• Premium healthcare and dental care coverage.
• Additional pension insurance.
• Well-equipped gym on-site with CrossFit equipment and a climbing wall.
• Co-funded Multisport card.
• Daycare Center for your little ones onsite.
• Flexible working hours.
• Free underground parking with a designated space for bikes, motorbikes and electric scooters.