Amazon Web Services (AWS) is a leading cloud and AI provider, seeking an Industry Product Marketing Manager to influence product and use case strategy for the Energy & Utilities industries. The role involves partnering with product and GTM teams to develop strategies, create messaging, and drive customer engagement through marketing plans and technical content.
Responsibilities:
- Partner with product management and GTM teams to develop E&U portfolio-level strategy documents and guide AWS service prioritization
- Create and own E&U positioning and messaging that clearly articulates value propositions to customers
- Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape E&U portfolio strategy
- Lead E&U product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
- Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services
- Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings
- Represent AWS as a technical evangelist in executive briefings, E&U industry events, and analyst interactions
- Drive field enablement strategies to support product launches, campaigns, and customer success
- Align with E&U technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case
- Work at both the strategic and tactical level of champion bold and creative ideas
- Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually)