CRM Retention Coordinator

Role Overview

• Assist in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement.
• Coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.
• Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.
• Maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.
• Support the development of promotional content, such as banners, email copywriting, and various campaign materials.
• Upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
• Manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements.
• Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.
• Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.
• Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.
• Assist in preparing reports on campaign performance, return on investment, and key insights to improve engagement efforts.
• Collaborate with internal teams, clients, and external vendors to align campaign planning and execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent training and experience.
• 2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
• Proven ability to balance multiple projects simultaneously in an organized manner.
• Excellent communication and collaboration skills.
• Outstanding attention to detail with strong writing, editing, and proofreading skills.
• Comfortable working in a dynamic, rapidly evolving environment.
• Familiarity with performance tracking, A/B testing, and data reporting.
• Knowledge of email marketing guidelines and compliance requirements.
• Build and HTML/CSS experience is a plus.
• Experience working with Bloomreach Engagement is a plus.

Benefits

• health, dental, and vision insurance
• paid time off
• 401(k) plan with employer matching