Virtual Assistant – TikTok Shop, E-Commerce Growth Lead

Role Overview

• Own TikTok Shop end-to-end: product listings, pricing, promotions, and storefront management;
• Drive revenue through a combination of organic content, creators, and paid ads;
• Build and scale creator and affiliate programs with a strong focus on sales performance;
• Continuously test and optimize strategies to increase conversions and revenue;
• Launch, manage, and optimize paid campaigns across:
• TikTok Ads
• Amazon
• Walmart Marketplace
• Google Ads
• Monitor and improve key metrics including ROAS, CAC, and conversion rates;
• Allocate budget effectively and scale winning campaigns;
• Expand successful TikTok strategies into platforms such as:
• Shopify
• Amazon
• Walmart.com
• Faire and wholesale channels
• Optimize product listings across all platforms for conversion and discoverability;
• Identify opportunities for bundling, pricing, and merchandising improvements;
• Manage inventory flow across channels to prevent stockouts and overstocking;
• Ensure alignment between marketing efforts and product availability;
• Analyze performance data across channels and campaigns;
• Provide clear, actionable insights and recommendations;
• Continuously test, iterate, and improve performance based on data;

Requirements

• Proven track record managing TikTok Shop with measurable revenue results;
• Deep expertise in TikTok (content strategy, creators, affiliates, and paid ads);
• Hands-on experience scaling TikTok Shop from early stage to revenue growth;
• Experience managing at least one additional platform (Amazon, Walmart, etc.);
• Strong performance marketing background with paid ads experience;
• Highly data-driven with the ability to make fast decisions;
• Comfortable working in a fast-paced, unstructured environment;
• Strong ownership mindset (accountable for results, not just tasks);

Benefits

• Work from home;
• Payment in dollars per working hour (40-hour week);
• Starting salary between **8$
• 12$** per hour depending on your experience, with room for raises based on performance;
• A workplace that values its people;
• Professional development opportunities to grow your career;
• Be part of a supportive team that values your input and achievements;
• Referral bonus: If you refer a candidate, you will receive a $50 bonus once they’re hired by one of our clients;