Implement core first-party measurement and signal quality infrastructure across the client portfolio
Support & deploy tag gateway and related server-side tagging solutions through client-owned domains
Build and maintain offline conversion signal flows from CRM systems into ad platforms (CAPI, Google enhanced conversions for leads, Google Data Manager, etc)
Audit signal quality, match rates, and event fidelity before and after implementation
Lead Analytics Implementation
Execute end-to-end GA4 and GTM implementations across client web properties
Architect data layers, event schemas, and tagging logic aligned to measurement requirements
Write and maintain custom JavaScript in GTM for advanced implementation needs
Manage container versioning, deployment workflows, and implementation QA
Build scalable measurement setups that hold up in production
Build Server-Side & API-Level Measurement
Configure and maintain server-side GTM environments
Implement conversion APIs across Google, Meta, and other paid platforms where needed
Support deduplication logic, event routing, and cross-platform signal validation
Query raw GA4 event-level data in BigQuery to validate implementation quality and troubleshoot issues
Help connect web measurement infrastructure with downstream data and reporting systems
Improve Standards, QA, and Documentation
Create and maintain measurement plans, tagging specs, data layer documentation, and QA checklists
Identify tracking gaps, schema drift, broken tags, and signal quality issues across active implementations
Support audit workflows and implementation standards that improve consistency across the portfolio
Document work at a level that supports client delivery, internal QA, and long-term maintainability
Support Cross-Functional Delivery
Partner with media, account, and analytics teams on tracking validation and attribution troubleshooting
Support technical implementation conversations when deeper measurement expertise is needed
Act as a go-to escalation point for tagging failures, measurement gaps, and platform integrations
Help ensure measurement infrastructure supports business outcomes—not just technical completion
Requirements
4+ years of hands-on digital analytics implementation experience
Strong depth in GA4, GTM (web and server-side), and data layer architecture
Proven experience deploying server-side tagging / tag gateway solutions