Analytics Implementation Manager

Role Overview

• Own Infrastructure Deployment
• Implement core first-party measurement and signal quality infrastructure across the client portfolio
• Support & deploy tag gateway and related server-side tagging solutions through client-owned domains
• Build and maintain offline conversion signal flows from CRM systems into ad platforms (CAPI, Google enhanced conversions for leads, Google Data Manager, etc)
• Audit signal quality, match rates, and event fidelity before and after implementation
• Lead Analytics Implementation
• Execute end-to-end GA4 and GTM implementations across client web properties
• Architect data layers, event schemas, and tagging logic aligned to measurement requirements
• Write and maintain custom JavaScript in GTM for advanced implementation needs
• Manage container versioning, deployment workflows, and implementation QA
• Build scalable measurement setups that hold up in production
• Build Server-Side & API-Level Measurement
• Configure and maintain server-side GTM environments
• Implement conversion APIs across Google, Meta, and other paid platforms where needed
• Support deduplication logic, event routing, and cross-platform signal validation
• Query raw GA4 event-level data in BigQuery to validate implementation quality and troubleshoot issues
• Help connect web measurement infrastructure with downstream data and reporting systems
• Improve Standards, QA, and Documentation
• Create and maintain measurement plans, tagging specs, data layer documentation, and QA checklists
• Identify tracking gaps, schema drift, broken tags, and signal quality issues across active implementations
• Support audit workflows and implementation standards that improve consistency across the portfolio
• Document work at a level that supports client delivery, internal QA, and long-term maintainability
• Support Cross-Functional Delivery
• Partner with media, account, and analytics teams on tracking validation and attribution troubleshooting
• Support technical implementation conversations when deeper measurement expertise is needed
• Act as a go-to escalation point for tagging failures, measurement gaps, and platform integrations
• Help ensure measurement infrastructure supports business outcomes—not just technical completion

Requirements

• 4+ years of hands-on digital analytics implementation experience
• Strong depth in GA4, GTM (web and server-side), and data layer architecture
• Proven experience deploying server-side tagging / tag gateway solutions
• Strong experience implementing Enhanced Conversions, offline conversion flows, and conversion APIs
• Strong JavaScript skills and the ability to write/debug custom GTM scripts independently
• Solid SQL skills and experience querying GA4 BigQuery exports for QA and validation
• Experience deploying and managing server-side GTM on GCP
• Experience implementing Meta CAPI and cross-platform signal coverage
• Strong understanding of web fundamentals including HTML, CSS, DOM behavior, browser DevTools, and network inspection
• Experience integrating measurement infrastructure with CRM / martech systems such as HubSpot or Salesforce Marketing Cloud
• Familiarity with privacy and consent frameworks including Consent Mode v2, CMPs, and data governance requirements
• Strong documentation discipline and a high bar for implementation quality.

Tech Stack

• BigQuery
• Cloud
• Google Cloud Platform
• JavaScript
• SQL

Benefits

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities