Social Media Coordinator

Role Overview

• Produce video, photo, and written content across BC Parks Foundation’s social channels, including content that represents our programs and the people behind them
• Develop compelling narratives that grow brand reach, build community, and reflect the diversity of people who connect with nature in BC
• Adapt content for multiple demographics, ensuring representation, accessibility, and relevance across platforms and audiences
• Stay current on emerging trends, platform updates, and content formats; act on what is relevant quickly
• Test new formats, iterate based on what works, and share learnings with the broader team
• Manage day-to-day publishing, community engagement, and inbox management across social channels
• Build and maintain a content calendar in collaboration with the marketing and communications team
• Ensure consistency in brand voice, visual identity, and messaging across all platforms
• Track and report on key social metrics monthly, with clear analysis of what the data means for future content decisions
• Use performance data to inform content planning; connect what is being made to what is resonating with audiences
• Share learnings and trend observations with the team on a regular basis
• Collaborate with the marketing team to align content direction with marketing priorities and campaign timelines
• Coordinate with Senior Manager, Communications, program leads, and partners to identify stories worth telling and bring them to life on social media
• Contribute ideas and insights to marketing and communications planning discussions

Requirements

• 2 or more years of hands-on social media experience, including content creation across several social media platforms
• Comfortable on camera; you can show up naturally in front of a lens and create content that strops a scroll, whether that is a quick reel, a talking-head clip, or a moment captured in the field
• Strong skills in video and photo production for social media; you know how to shoot and edit content that performs natively on each platform
• Excellent writing skills with a natural feel for tone; you can write a caption that is warm, clear, and on-brand
• Demonstrated ability to manage multiple content streams and deadlines simultaneously
• A genuine interest in what is happening on social; you follow trends, notice what works, and bring that awareness into your work
• Experience building and managing a content calendar
• Comfort with analytics tools and the ability to pull meaning from metrics and go beyond the numbers
• Knowledge of a genuine interest in conversation, health, nature-based programming, or the non-profit sector
• Experience using AI tools to support content development, research, or workflow efficiency is an asset
• A valid BC driver's license is required

Benefits

• Commitment to Equity: BC Parks Foundation is committed to a diverse and inclusive workforce. Preference may be given to qualified Indigenous candidates or those from or with experience of other diverse cultures (this includes learning and/or applying information and practices of your culture or that of another culture) Those identifying as being part of groups which are underrepresented or facing barriers to the labour market are encouraged to apply