Own the social media vision, strategy, and standards across multiple brands
Lead social media strategy for multiple brands, including channel selection, content approach, and prioritization in partnership with brand leaders
Manage and develop two existing team members who execute online reputation management, social customer care, and community engagement
Define social roadmaps, content standards, and success metrics, while ensuring consistent, high-quality execution through your team and agency partners
Guide the development of social-first, platform-native content, including short-form video
Oversee social content calendars, workflows, approvals, and quality control
Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights
Contribute to influencer and creator partnerships
Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals.

7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
Prior people management experience is required; this role manages two direct reports
Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged)
A portfolio of social-first work is required, including short form video
Strong understanding of major social media platforms, algorithms, and emerging content trends
Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
Experience owning social content calendars, publishing workflows, approvals, and quality control
Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus)
Experience working with influencer or creator programs
Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams
Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations.

Social Media Manager

Key skills