Senior Director, Sales

Role Overview

• Own revenue, growth, pipeline health, and margin performance across North America.
• Execute regional commercial strategy aligned to ImmunoDiagnostics and enterprise priorities.
• Drive predictable results through disciplined forecasting, pipeline governance, and operating cadence.
• Balance near-term delivery with long-term market and partner development.
• Lead the clinical demand creation strategy aligned to patient access, testing guidelines, and primary care adoption.
• Integrate clinical sales execution, messaging, and coverage models to increase patients tested and tests per patient.
• Partner with Medical Affairs, Marketing, and Market Access to ensure compliant, effective demand generation.
• Measure and optimize performance using test volume, penetration, and conversion metrics.
• Lead U.S. direct sales execution, including field sales and Fisher Healthcare.
• Own Canadian distributor relationships, performance management, and growth execution.
• Define and lead partner-led selling motions that complement direct sales while protecting margin and customer experience.
• Identify, evaluate, and develop strategic distribution partnerships to expand market access and accelerate adoption of new innovations.
• Lead and develop senior sales and channel leaders across North America.
• Build a strong leadership bench and culture of execution, accountability, and collaboration.
• Influence across Marketing, Finance, Product, and Medical Affairs to align go-to-market priorities.
• Ensure pricing discipline, deal governance, and go-to-market readiness across all channels.

Requirements

• Bachelor’s degree required; advanced degree preferred
• 10+ years of progressive commercial leadership experience
• Proven success leading both direct and distribution-based sales models
• Experience operating effectively in complex, matrixed organizations
• Background in diagnostics, life sciences, or regulated healthcare markets
• Strong commercial acumen in pricing, forecasting, deal governance, and margin management
• Demonstrated ability to scale organizations and deliver sustained growth
• Ability to travel across the United States and Canada as required

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities