Lead the rollout of field marketing activities in direct alignment with business objectives
Design and implement marketing programs that support product launches and drive the performance of sales teams
Develop marketing materials and tools
Design and produce operational B2B and B2B2C materials (POS materials/PLV, in-store kits, sales scripts, demonstration tools, etc.)
Develop sales enablement tools for the commercial teams
Support product launches at partner retail locations, from briefing through delivery of tools
Coordinate with PLM, communication/digital marketing teams, commercial teams and external partners
Manage logistics for marketing materials: production, inventory management and delivery organization
Oversee budgeting and financial management for multi-brand operations
Analyze the performance of trade marketing and operational marketing activities
Identify optimization levers and make actionable improvement recommendations
Manage and track replenishment of display/dummy units based on PLM team specifications and instructions

3–5 years of experience in operational marketing, trade marketing or marketing project management
Experience designing and deploying field marketing programs (POS/PLV, sales enablement tools, activations)
Ability to manage cross-functional projects by coordinating internal teams and external providers
Preferably experienced in environments such as medtech, optics, retail or mass-market distribution
Degree from a business school or equivalent, with a specialization in marketing
Strong project management skills (planning, coordination, tracking deliverables)
Experience managing budgets and analyzing performance using KPIs
Understanding of merchandising and in-store visibility issues
Ability to analyze data and provide high-value operational recommendations
Strong interpersonal skills and ability to collaborate with diverse stakeholders
Highly organized, rigorous and able to manage multiple projects in parallel
Proactive, autonomous and adaptable
Fluent English at C2 level (written and spoken)

Project Manager, Brand Activation – Operational Marketing

Key skills