Develop and execute integrated organic and paid digital communication strategies aligned with business objectives
Manage and grow corporate social media presence (primarily LinkedIn, plus additional platforms)
Ensure consistent tone of voice, messaging alignment, and brand positioning across campaigns
Identify opportunities to increase engagement, visibility, and audience growth
Develop and manage the LinkedIn presence of Senior Leadership Team members
Create thought leadership content, posts, and engagement strategies aligned with company positioning
Plan, create, and publish high-quality content (copywriting, briefing visuals, concept development)
Manage content calendars and campaign timelines
Plan, set up, and manage multilingual paid campaigns (e.g., LinkedIn Ads)
Write scripts, ad copy, campaign messaging, executive content, and presentation materials
Prepare and present performance reports to leadership and departments
Collaborate close with key stakeholders

Bachelor’s degree in Marketing, Communications, Business, or related field
5 years of experience in digital marketing, communications, or paid media
Proven experience managing LinkedIn campaigns and performance marketing
Experience developing executive personal brands and thought leadership on LinkedIn
Strong copywriting and content creation skills
Analytical mindset with experience in campaign performance reporting
Experience working cross-functionally with multiple stakeholders
Ability to manage multiple projects simultaneously under tight deadlines
Strong organizational and prioritization skills
Fluent English (written and spoken) is required
Experience in pharmaceutical, biotechnology, or medical device companies is a strong plus

Digital Communications, Paid Media Specialist

Key skills