Assess complex data systems and programs in support of ad-hoc and standing management and customer requests.
Create programs, methodologies and files for analyzing and presenting data.
Leverage Zoomph to quantify social media KPIs across social channels, sports leagues, & content properties.
Identify and interpret social media data trends ranging from the post level to campaigns and content series.
Analyze results and communicate insights to internal and external stakeholders.
Recommend, prioritize, and develop client and sponsor industry benchmarks across social channels.
Collaborate with account management colleagues to recommend social media content strategies that will assist platform clients in maximizing content to drive partnership value and attract new sponsors.
Examine data quality, applications and functions.
Contribute to new product development and improvement in product delivery and presentation.
Use and support database applications and analytical tools.
Use timely and appropriate participation of users/customers in data collection and query systems.
Performs other duties as assigned.
Requirements
Pursuing a degree in Computer Science, Statistics, Marketing, or a related field.
Experience in the areas of marketing, communication, digital strategies and data analytics, whether through work experience or class projects
Well versed in both technical knowledge and strategic thinking
Strong business, data and statistical acumen
Passion for and baseline knowledge of the sports and entertainment industry.
Development of appropriate methodologies for collecting, analyzing and presenting data products
Facilitate satisfactory communication and resolution of problems
Point out system or process problems when noticed and engages the team in problem solving
Ability to interpret data trends and patterns as they relate to the organization