Marketing Operations Manager

Role Overview

• Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs.
• Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on.
• Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach.
• Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it.
• Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages.
• Build and maintain lead scoring models and segmentation strategies.
• Create automated nurture campaigns for potential customers, donors, and ministry partners.
• Own CRM data integrity, structure, and governance—no one should question the numbers.
• Define and manage the technical marketing lifecycle from first touch to conversion.
• Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows.
• Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection).
• Own campaign tracking, attribution, and ROI measurement.
• Run A/B tests and iterate continuously to improve performance.
• Build lead magnets and landing pages designed to convert.
• Optimize form capture, lead flows, and conversion paths across all channels.
• Monitor pipelines and surface opportunities to improve lead quality and conversion rates.
• Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions.
• Track campaign performance across the full funnel—lead generation, conversion, and retention.
• Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in.
• Partner closely with the Director of Marketing—she sets strategy, you execute and optimize.
• Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission.
• Collaborate with the Social Media Manager to connect organic content to lead generation and automation.

Requirements

• 2–4 years of experience in marketing operations, demand generation, or marketing automation
• Hands-on experience managing HubSpot (or a comparable platform) for marketing automation
• Strong understanding of CRM systems, data segmentation, demand gen funnels, and marketing workflows
• Experience building landing pages, forms, and email campaigns
• Proven ability to manage multiple projects and campaigns simultaneously without losing the thread
• Strong analytical skills—you can read marketing data and turn it into action.
• An entrepreneurial mindset–willing to take on AI and new challenges when they arise
• Cross-functional communication skills. You’ll work with people across marketing, sales, product, and development—you need the confidence to surface what the data is saying, even when it’s uncomfortable.
• Experience in SaaS, nonprofit, or mission-driven organizations.
• Familiarity with donor engagement or nonprofit marketing funnels.
• Experience with lead scoring, lifecycle management, and marketing attribution models.
• Working knowledge of Google Tag Manager, website integrations, or analytics tools.
• Experience managing multi-brand or multi-audience campaigns. You don’t just understand our mission—you’re energized by it. You see marketing systems as infrastructure for evangelization, not just lead gen.

Benefits

• Competitive salary based on experience, with clear growth opportunity as the role and organization expand
• Full benefits package included