Key skills
AnalyticsA/B Testing
About this role
Role Overview
- Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
- Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
- Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
- Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
- Collaborate with creative, content, and product teams to align marketing objectives and messaging
- Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
- Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
- Manage advertising budgets efficiently while meeting performance targets
- Ensure campaigns align with brand guidelines and broader marketing strategies
Requirements
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
- Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
- Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
- Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously
- Strong attention to detail and a data‑driven mindset.
Benefits
- Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
- Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.