Senior Manager, Integrated Marketing Experiences

Role Overview

• Lead the development of end-to-end experience strategies for assigned brands or categories, aligned with broader regional and global direction.
• Translate business and category objectives into clear creative and experience briefs, grounded in consumer and shopper insights.
• Design marketing plans around the consumer journey and shopper path, ensuring continuity and effectiveness across touchpoints.
• Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
• Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
• Ensure consistency of brand storytelling across content, channels, and markets.
• Take ownership of assigned initiatives from planning through execution, ensuring alignment, prioritization, and timely delivery.
• Collaborate with media, digital, and DAO teams to ensure plans reflect evolving media behaviors, e-commerce, and platform dynamics.
• Act as a key connector between Brand, Category, IMX, E2E, Media, and Commercial teams.

Requirements

• Bachelor’s degree required.
• 8–12 years of progressive experience in marketing, integrated marketing, and creative strategy, including hands‑on experience working with or within agency environments.
• Experience in consumer and shopper marketing; CPG experience strongly preferred.
• Demonstrated ability to develop and execute integrated marketing and experience strategies.
• Strong understanding of digital ecosystems, media, culture, and content development.
• Experience working with external agencies and cross-functional internal teams.
• Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
• Strong communication, collaboration, and influencing skills.

Benefits

• Opportunity to work on iconic, category-leading brands.
• Exposure to integrated, end-to-end marketing strategy and execution at scale.
• A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
• Strong partnership with regional and global teams and world-class agencies.
• A role that builds depth and readiness for future Director-level leadership.