Chief Marketing Officer (Remote)

Department: Marketing

Employment Type: Full Time

Location: Denton, Texas

Description

Be a Part of our Team!

Join a working team that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview

As Chief Marketing Officer and a member of the senior leadership team, you will be responsible for planning, implementing and managing go-to-market strategies for our product portfolio based on business objectives, customer needs and market opportunities. You will lead a team of product and content marketers responsible
for crafting narratives and content that get our markets excited about our leading early childhood education program. This is a highly cross-functional role in which you will work closely with marketing, product, sales and executive leadership to understand and frame our target markets, buyers and influencers, and translate our product features and vision into powerful marketing programs. You will become an expert on the product portfolio, leading a team that articulates our product and portfolio value proposition and communicates our compelling customer stories. You'll inspire each individual to execute to the best of their ability and foster a welcoming and high-performing culture.

Specific Roles & Responsibilities:

• Leads and manages our team of high-performing product and content marketing professionals
• Collaborates with internal teams to analyze customer and product portfolio/solution selling needs
• Leads strategy and execution across the range of product marketing functions including:
  • Market analysis and research
  • Buyer personas and journeys
  • Go-to-market strategies and launches
  • Competitive analysis
  • Sales enablement-materials, presentation, webinars,
  • Content marketing and production
  • Social marketing
  • Branding strategy and execution
  • Website direction/messaging
  • Advertising/Media promotion strategy and messaging
  • Event Strategy
  • PR strategy
  • Pricing strategy
• Defines product value propositions, messaging, positioning, campaign and communication objectives based on a deep understanding of customer need, product offering and competitive advantage
• Creates scalable, effective and measurable customer acquisition, adoption, and retention strategies as
  appropriate
• Establishes KPIs and tracks performance of your team's efforts to ensure desired business outcomes

Why Teaching Strategies

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies

Teaching Strategies offers our employees a robust suite of benefits and other perks which include:

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment 
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.

Equal Employment Opportunity (EEO) 
Family and Medical Leave Act (FMLA) 
Employee Polygraph Protection Act (EPPA)