Develop and execute a scalable, integrated events strategy that drives awareness, engagement, and pipeline across the Americas region.
Plan and execute a diverse mix of events including trade shows, third-party conferences, hosted events, executive programs, hospitality experiences, and virtual events/webinars.
Build and refine event playbooks, processes, and best practices to enable consistent, high-quality execution and scalability across the region.
Execute and support end-to-end event delivery, including strategy, planning, logistics, vendor management, on-site execution, and post-event follow-up.
Manage, coach, and develop a team of two event professionals, providing clear direction, prioritization, and career development.
Manage the Americas events budget, including planning, tracking and reconciliation of spend.
Track and report on event performance including engagement, pipeline contribution, and ROI; apply insights to optimize future programs.
Work closely with Field Marketing, Global Events, and other stakeholders to align on program execution and support regional priorities.
Manage external vendors and internal stakeholders to ensure smooth execution and high-quality event delivery.

7+ years of B2B technology or software event marketing experience, with a proven track record of building and scaling event programs.
Experience managing a wide range of events including trade shows, conferences, executive events, field events, and virtual experiences.
Demonstrated ability to develop strategic event plans that drive demand generation and pipeline impact.
Strong leadership and people management experience, with the ability to coach and develop team members.
Deep expertise in event program management, including logistics, vendor management, budgeting, and execution.
Data-driven mindset with experience measuring event performance, tracking ROI, and optimizing programs.
Highly organized with strong program and project management skills; able to manage multiple priorities in a fast-paced environment.
Excellent cross-functional collaboration and stakeholder management skills.
Strong communication, presentation, and relationship-building skills.
Experience with Salesforce, Asana, and event/marketing technology platforms preferred.
Ability and willingness to travel (~35%) and support events on-site as needed.
Bachelor’s degree required.

Senior Manager, Events, Americas

Key skills