Performance Marketing Manager

Role Overview

• Lead and oversee the implementation and optimisation of performance marketing activities across education brands, ensuring campaigns deliver against conversion, consideration and awareness objectives.
• Monitor and report on spend pacing against budget, identifying risks and opportunities in a timely manner.
• Identify opportunities within accounts for efficiency improvements, growth and channel optimisation.
• Ensure ad content is relevant, fit for purpose across marketing channels, strategy and audiences, and utilised effectively.
• Drive best-practice use of performance marketing platforms, including SA360, Google Ads, Meta Ads Manager, Microsoft Advertising and GA4.
• Identify and evaluate ad creative performance across engagement and conversion metrics, summarising key learnings and recommendations.
• Provide data-driven insights and recommendations to improve landing page conversion performance.
• Provide rich performance, vertical and competitor insights to internal stakeholders in a timely manner to inform decision-making and enrich performance marketing data.
• Collaborate with the SEO team through data sharing and insights that support business unit strategies and outcomes.
• Partner with key stakeholders to align performance marketing activity with broader digital and business objectives.
• Provide guidance, coaching and support to the Performance Marketing Specialist across campaign execution, optimisation and platform best practice.
• Support the Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability-building.
• Foster a test-and-learn mindset to deliver continuous improvement and campaign outcomes.

Requirements

• Extensive experience in a performance marketing role including SEM, Paid Social, Video and Display – client or agency side
• At least 4+ years of hands-on experience with Google (SA360), Google Ads, Microsoft and Meta advertising
• 5+ years’ experience in a performance marketing role – client or agency side
• Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI
• Strong understanding of marketing effectiveness for both media and creative
• Experience and success in developing and implementing integrated marketing campaigns with measurable results.
• Experience in lead acquisition campaigns.
• Experience managing A/B Testing.
• Experience in creative/ad-copy planning, including understanding of creative processes, data utilization, value propositioning and storytelling.
• Experience managing end to end campaign development from awareness through to onsite lead capture and sales conversion.
• Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches.
• Ability to thrive in a dynamic environment and manage multiple priorities effectively.
• Experience in analytics platforms such as Google Analytics
• A bachelor's degree in marketing or equivalent is required at minimum.

Benefits

• Employee Assistance Program (EAP)
• Medical allowance
• Commute allowance
• Flexible work for genuine career-life fit
• A healthy and supportive company culture
• Generous annual leave
• Paid maternity and paternity benefits
• Study leave
• Professional development and mentoring
• Culture Club events
• Company funded lunch and drinks every 8 weeks *Policy T&Cs apply for certain benefits