Global Content and PR Manager

Role Overview

• Own the commercial outcome of Content and PR: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial, content strategy and hygiene — then build pillars on top
• Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Own on-site content architecture: category and landing pages, editorial hubs, blog, guides, review hubs, brand storytelling. Make the website rank and convert
• Own SEO-driven content production: keyword priorities, briefs, new pages, refreshes, internal linking, and localisation across 30+ markets. Partner with IT, Analytics, and external SEO specialists on structural SEO work
• Run the content engine week-to-week: editorial calendar, brief templates, review loops, content health metrics (production rate, traffic, conversion, assisted revenue)
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape content, PR, and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

Requirements

• 6+ years hands-on experience running Content, PR, or Brand Marketing at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
• Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications — and shipping content that ranks
• Proven track record running SEO-driven content programmes that grew non-brand organic traffic and revenue
• Comfortable working with merchandising and product teams on branded collaborations and collections launches
• Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness and branded search
• Experience managing a small in-house team and getting more out of them than they thought possible
• Excellent written and verbal English communication, native or fully fluent
• You’ve integrated content, PR and SEO as one workflow, not two teams.
• Experience with international localisation is a strong plus
• Self-starter with a bias for action. You ship at 85% and iterate
• A strategic mindset with a strong understanding of brand building, user behaviour, search intent, and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Proven problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

Benefits

• Compensation: Competitive base + monthly performance bonus + fast-track career growth
• Exposure to founders & C-level
• Work from anywhere: WFH or hybrid — your choice
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters.